Why oh why do some venue owners/managers think that just putting an A4 poster up in the bar a week before a cabaret booking ensures that the venue will be rammed with punters on the night?
When I was an Agent I used to advise venues to book the acts at least 3 months before the event and then spend the next 12 weeks promoting by word of mouth, plastering posters up on every square inch of spare wall space, distributing posters and tickets to the local factories, shops and any other place women gather. Then they should be flogging tickets over the bar every night. Finally, and this is the most important thing to remember, never, ever rely on people turning up on the night and paying at the door. They won't!! The ladies that make up the audience have to arrange baby sitters; bribe the husband to let them out; book a hair appointment; buy a new dress. All these things take time to organise.
The Ladies who come to Hen Nights are not 'ladies-who-lunch'; they are busy working mums with demanding schedules to arrange and dopey men to placate. Venue owners, give them the chance to organise an evening out with a load of their mates and a stage crammed with hunks dressed only in baby oil and they will flood your bar with drinks orders.
No comments:
Post a Comment